WAYPROMOTION

Privacy policy

Updated: 6 October 2026.

Data controller

Olegs Makarovs — self-employed in Latvia, tax number 13036712724. T/C «Damme», Kurzemes pr. 1, LV-1067 Riga, Latvia. Phone: +371 22 336 113. Data enquiries: reference@wayprom.com

Site operation

Essential features always work. Sites and Cloudflare provide hosting and security and may process IP addresses, browser information and request logs. The basis is a legitimate interest in operating and protecting the site.

Google and Meta

Google Tag Manager and Meta Pixel libraries load before you make a consent choice. Loading sends Google and Meta a technical request, including your IP address, browser information and site address. This does not start page-view or click measurement: GA4 analytics event forwarding is blocked, and Meta runs with consent revoked. Google advertising consents remain denied.

Analytics starts only with your consent. Google Analytics 4 through GTM helps assess traffic, referral sources, language versions and contact methods. After separate advertising consent, Meta Pixel sends page views to measure advertising and build advertising audiences. Meta automatic event collection and advanced matching are disabled.

Events do not include message text, visitor names, phone numbers or email addresses. GA4 URLs are stripped of arbitrary parameters; safe UTM values are retained. Clicks before consent are not sent later.

Google Ireland Limited processes analytics data; Meta Platforms Ireland Limited receives pixel data and may link it to its platform data. Processing outside the EEA may take place under these services’ terms. Analytics and advertising are based on consent.

Service terms: Google; Google Data Processing Terms; Meta Privacy Policy; Meta Cookies Policy.

Your choice

Analytics and advertising tracking are off on your first visit. “Accept all” and “Reject all” are equally available. “Customise” lets you choose each category separately. Your choice, date and version, including rejection, are stored in your browser for 180 days. Material changes to trackers or purposes require fresh consent. Contact options work with any choice.

Open settings or withdraw consent in the footer. Withdrawal stops event forwarding, removes GA4 and Meta cookies accessible to this site and reloads the page. It applies to future processing; contact WPM about previously transmitted data.

Cookies and retention

Your choice is kept in localStorage (wpm-consent-v3). After consent, GA4 may use _ga and _ga_<identifier> for visitors and sessions — normally up to 2 years. Meta may use _fbp and _fbc for browsers and advertising referrals — normally 90 days. Settings and browser restrictions may shorten these periods.

GA4 data retention depends on its property setting: 2 or 14 months; WPM’s actual setting is not confirmed here. Aggregated reports have separate rules. Meta data retention follows its policy rather than the cookie expiry.

Enquiries and external links

Details sent to WPM are used to reply, prepare a proposal and deliver agreed work. Bases are pre-contract steps, a legitimate interest in business correspondence and mandatory record-keeping requirements. Correspondence is kept as long as needed for these purposes; mandatory records follow statutory periods. Form text stays in your browser until you send the message. WhatsApp, Telegram, GetaPro and Google Maps open through your chosen link and apply their own terms.

Your rights

You may request access, correction, erasure, restriction or portability, object to legitimate-interest processing and withdraw consent. Contact reference@wayprom.com.

Replies are normally provided within one month. You can complain to Datu valsts inspekcija (dvi.gov.lv) or another competent supervisory authority.